My apologies for being away from the blog for a bit. I’ve been heads down either meeting with customers or working with my team as we wrap up the final details for our VMworld presentations and demos. Today I’d like to share a true story from these recent customer visits. In a number of these meetings, multiple customers shared a similar story of their EMC sales teams stating that EMC was the storage most integrated with VMware.
I guess if I didn’t work in the storage industry, I’d suspect this claim would seem very plausible. Why wouldn’t it be true? EMC is parent company of VMware and as such they probably have tighter engineering relationship that result in solutions exclusive to EMC… Right?
While the customers were certain of the validity of these statements, something wasn’t sitting quite right with me. Were these claims a new EMC tagline or the merely the results of a few overzealous sales teams? While I wasn’t sure, I was confident that I could get to the truth of the matter rather quickly.
I launched Google Chrome and in quick succession had multiple tabs inquiring as to the depth of multiple EMC integrations with VMware. I believe all in the conference room were surprised at what the we found, or more accurately what we didn’t find.
I’d like to share with you the summary of the EMC storage integrations with VMware…
Integrated – The Abused Adjective
While creating this chart I wanted to ensure we had a precise definition of the term integrated. In order for a technology to be listed as integrated on this chart it must enable the integration of storage array technologies from within the Virtual Infrastructure Client.
Note – I gave a pass on the Celerra cloning tool which isn’t a plug-in but rather a dedicated cloning application.
As you can see EMC does offer storage integration. Is it the most integrated? I’m not sure I’d make that statement. I must admit, even I was surprised at the lack of integration. I have doubled checked the sources used in compiling this chart, and I firmly believe the findings listed in this chart are 100% accurate.
EMC Integration References:
• PowerPath V/E
• EMC storage viewer plug-in
• Array based VM & datastore cloning
• SRM Support
• SRM failback automation
I started this post by sharing with you that this theme emerged while meeting with several customers. Following our meetings, and my introduction to EMC technologies, I am fairly certain they no longer believe that EMC is the storage most integrated with VMware.
I hope that you have found this chart eye opening. Next week I’ll share with you the results of the VMware integration with NetApp technologies. In the mean time I would ask you to review the data on the EMC chart. I will make it a priority to revise any entry should we find it to be in error.