Pure Storage: The Flash Revolution Advances to VMworld Europe 2014


Next week Pure Storage lands in Barcelona, Spain for VMworld Europe. We’re bringing flash and cloud experts for in-booth and one-on-one conversations, numerous demos that span from infrastructure to application to automation and some sneak previews of what’s coming from Pure engineering in 2015 (think VVols and more that I can’t share here).

Let’s talk flash for every cloud – in the booth, in person or attend a breakout session…

1). Stop by booth G408 in the VMworld Solutions Exchange

2). Schedule a one-on-one meeting with a Pure Flash Ninja

3). Attend on of our many breakout sessions…

Pure Sponsored Sessions (1):

STO2997-SPO – The vExpert Storage Game Show EMEA
Wednesday, Oct 15, 4:15 PM – 5:15 PM – Hall 8.0, Room 43

Think you know storage? The vExpert Storage Game Show will pit 2 teams of vExperts in a jeopardy style game discussion the latest in storage technologies with vSphere and adds a level of audience participation never experienced at VMworld! Duncan Epping, Cormac Hogan and Rawlinson Rivera represent team VMware who will go head-to-head with team Pure Storage comprised of Vaughn Stewart, Cody Hosterman and Jon Owings to see who knows more about FlashArray, VSAN, and vSphere Storage Configurations. Each team will be joined by a player drawn randomly from the audience – this could be you, so don’t arrive late! This session is over the top – some of the questions will be for the audience, which could earn some the adoration of their peers, the respect of the vExperts and a fantastic prize!

We’ve revamped the questions for the EMEA show – we’re going to see which team is truly the experts with deep technical quesitons. The categories include FlashArray, VSAN, and vSphere Configurations and questions span architectural considerations, configuration limits, supported designs, best practices, interoperability and more. Join us for what is sure to be the most talked about session of VMworld. The winners will be adorned in accolades and awarded trophies.



Team VMware: Cormac Hogan – Storage Architect, VMware, Duncan Epping – Office of the CTO, VMware, Rawlinson Rivera – Sr. Technical Marketing Architect, VMware, Inc plus one member of the audience

Team Pure Storage: Vaughn Stewart – Chief Technical Evangelist, Pure Storage, Cody Hosterman – Reference Architect, Jon Owings – Systems Engineer, Pure Storage plus one member of the audience

Master of Ceremonies: John Troyer – CEO, TechReckoning and Geek Whisperers co-host

Judge and Keeper of the Peace: Amy Lewis – Influence Marketing, Cisco Systems and Geek Whisperers co-host

Technical Level: Technical
Audience: Storage Management, Enterprise Architecture

VMware Partner Sessions (2):

STO1965 – Virtual Volumes Technical Deep Dive
Wednesday, Oct 15, 5:30 PM – 6:30 PM – Hall 8.0, Room 43

Virtual Volumes (VVols) is VMware’s new storage paradigm for external SAN/NAS storage arrays. In this session, we will walk you through key technical concepts of Virtual Volumes, in depth. We will also compare in detail some of the existing features in VMFS/NFS with VVols. In addition, You will also get an overview of some of our partner solutions and their approach with VVols.

Suzy Visvanathan – Product Manager, VMware
Rawlinson Rivera – Sr. Technical Marketing Architect, VMware, Inc
Vaughn Stewart – Chief Technical Evangelist, Pure Storage

Technical Level: Technical
Audience: Storage Management, Systems Management/Admin

VAPP2132 – Virtualizing Mission Critical Applications on All Flash Storage
Thursday, Oct 16, 9:00 AM – 10:00 AM – Hall 8.0, Room 28

The promise of Software Defined Datacenter (SDDC) includes the use of virtualized infrastructure for all applications and most importantly the business critical applications. Performance, scalability and availability are prominent concerns when customers are considering comprehensive Cloud architectures. Traditional infrastructure is often the main bottleneck for virtualizing mission critical applications like Oracle DB, SAP, SQL Server and Java applications. 90% of the problems in virtualizing these applications are storage related. Legacy SAN infrastructure is complicated to setup, manage and maintain. The inflexibility of legacy storage quite often reduces ROI and increases inefficiency and time to deployment. It cannot support the level of performance required by these applications to meet the needs of your business. The advent of all flash storage is changing the landscape, removing the complexity associated with legacy storage, while delivering supercharged performance that allows you to virtualize mission critical applications with confidence. This session will explore architectural considerations and best practices that will allow you to virtualize your business critical application on vSphere using an all flash array and specifically a Pure Storage array.

Mohan Potheri – Sr. Solutions Architect, Technical Marketing, VMWARE
Ravi Venkat – Data Center Architect, Pure Storage

Technical Level: Advanced Technical
Audience: Enterprise Architecture, Enterprise Applications, Database Operations /Admin, Application Architecture, SAAS / PAAS

Public Selected Sessions (1):

STO2496 – vSphere Storage Best Practices: Next-Gen Storage Technologies
Thursday, Oct 16, 10:15 AM – 11:15 AM – Hall 8.0, Room 43

The ‘Chad and Vaughn Show’ presents technical best practices with emerging storage technologies for vSphere. The storage industry is experiencing a high level of innovation that will influence your next datacenter refresh. Storage industry experts present this session in a vendor neutral perspective on best practices with storage infrastructure technologies spanning host-based acceleration, all-flash, and hyper-converged. Vaughn and Chad focused on delivering a deep technical session and have invited Rawlinson Rivera of VMware to join and expand the knowledge transfer. This session will present best practices that span connectivity, performance, availability and failure domains, data protection and automation.

Vaughn Stewart – Chief Technical Evangelist, Pure Storage
Chad Sakac – SVP, Global Systems Engineering, EMC
Rawlinson Rivera – Sr. Technical Marketing Architect, VMware, Inc

Technical Level: Advanced Technical
Audience: Storage Management, Enterprise Architecture

Here’s hoping to see you in Barcelona.



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